March sees the first release of the New Year for Craggz & Parallel Forces on their own Product Recordings imprint. And the boys are back with a vengeance! ‘Shake The Disease’ and ‘Magnetize’ make up the eighth release on Product and without a doubt showcases their best work since the release of their debut album ‘Northern Soul’ on Dillinja’s Valve Recordings. Both tracks have been receiving expected heavy DJ support form Goldie, D-Bridge and Marcus Intalex, to name but a few. Following on from this 12” will be the aptly named ‘Product Placement EP’ which will be hitting the shelves in spring 2009.
Both of these releases demonstrate a development in their sound taking in a more analogue based approach to their productions and stripping back some of the layers, while still maintaining the warmth and character they’ve became known for. This new direction and fresh perspective has inspired them to begin work on their second album which will be released on Product towards the end of the year.
“After releasing Northern Soul we felt we’d gone as far as we could with the sound we had developed. So rather than continue churning out tracks in the same mould which would have been easy, but ultimately soul destroying, we had to take a step back to re-assess where our music was going. In The past year we’ve seen a lot of refreshing developments in electronic music across the board which have inspired us and given us an exciting new direction for our next album.”
Look out for ‘Shake The Disease’ and the ‘Product Placement’ EP as well as some exciting remixes and music for the next season of a popular TV programme this year!
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